BUiD’s staff and alumna from the Faculty of Business and Law present at the10 International Conference on Information and Communications Technology
BUiD’s staff and alumna from the Faculty of Business and Law presented their paper titled, ‘Adoption Intentions of Mobility-as-a-Service (MaaS) in the UAE: A Market Segmentation Study ’at the 10th International Conference on Information and Communications Technology. The authors Prof Sulafa Badi, Ms. Salam Khoury, Ms. Kholoud Yasin and Prof Khalid Al Marri, investigated consumer attitudes toward Mobility as a Service (MaaS) in the context of the UAE’s diverse population, focusing on the factors influencing adoption intentions.
The Conference was held between18 – 21 February 2025. It aimed to provide opportunities for researchers, academicians, industry persons and students to exchange ideas, experience and expertise in the current trend and strategies for Information and Communication Technologies.
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