Digital marketing course: customer, strategy and practice

Digital marketing course overview 

The digital marketing course supports you to perform search engine optimisation SEO, develop google Ad search, display and shopping campaigns, measure and optimise your performance using digital marketing analytics. You will learn as well to plan and execute social media campaigns including Facebook, Instagram, LinkedIn, YouTube and Twitter using virtual simulation.

The digital marketing course objectives are threefold:

1- In-depth understanding of customer needs and preferences in digital environments

2- Effective and efficient development and execution of digital marketing strategies

3- Hands-on experience through virtual simulation

Digital Marketing | Full Course | 48 Hours

Duration: 18:00 – 21:00 (3 hours per day)

Dates: TBC

Days: Every Saturday, Monday, Tuesday, Wednesday & Thursday

Attendance: Zoom

Programme fee: AED 7,250+VAT*

Early bird registration fee: AED 5,000 +VAT



You will gain

  • The ability to connect, communicate and engage with your customers more effectively
  • The skills to develop and implement successful digital marketing strategies
  • Practical experience of how to create and execute your paid search, social media and email campaigns

Who should attend

  • Marketing and sales professionals
  • Digital marketing specialists
  • Entrepreneurs and business owners
  • Students seeking a future career in digital marketing


Upon successful completion of the programme, you will be awarded a certificate from The British University in Dubai.

Programme outline

  • Module 1 Introducing digital marketing – simulation
  • Module 2 Online marketplace analysis: micro-environment – SEO & simulation
  • Module 3 The digital macro-environment – SEO & simulation
  • Module 4 Digital marketing strategy – simulation
  • Module 5 Digital media and the marketing mix – online advertising
  • Module 6 Relationship marketing using digital platforms – email campaigns
  • Module 7 Delivering the digital customer experience – simulation
  • Module 8 Campaign planning for digital media – simulation
  • Module 9 Marketing communications using digital media channels – simulation
  • Module 10 Evaluation and improvement of digital channel performance – analytics

*Special discount

*15% discount for BUiD’s students and alumni


For more information, you can call us at +971 4 279 1474, or email: [email protected] or REGISTER YOUR INTEREST and we will contact you.




Bianca Badando – Student

I entered the course as a beginner with only enthusiasm in heart and a few insights on social media management in mind. But I can personally vouch for the lifelong value that I have gained throughout my learning experience in a course that tackles the multi-faceted world of Digital Marketing. It was a great combination of theoretical and practical-based learning that is just pure fun. The simulation platforms were really helpful. It’s no ordinary classroom set-up and I am immensely grateful for this opportunity to learn from one of the most passionate instructors, Dr. Joe, who is a marketing expert himself.



Hira Hameed – Business Owner

Taking up Digital Marketing course at one of Dubai’s prestigious universities and learning from an experienced lecturer was certainly the best decision I had ever made. This course has improved my in-depth knowledge of the digital world and supported me to plan strategies for higher market growth using different digital platforms. It will definitely help my business grow to the next level.




Mehwish Haroon – Marketing Executive – Etisalat Services Holding

I had a great time at The British University in Dubai. The course has helped me to understand the nuances & grow my knowledge of Digital Marketing including practical and hands-on experience. In addition, Dr. Joe is one of the most supportive and knowledgeable instructors who tried to understand his students and answer their needs within such a short period of time.




Mohammed Tameem Al Shabi – Online Business Owner

“The course was excellent in delivering the marketing strategies in the digital era. It boosted my confidence and taught me more than I’ve ever hoped. It aided me in reflecting on my own marketing strategies for my online business and correcting some of my errors. It’s well worth your time. I also appreciate the lecturer’s engaging style. The course has given me a value  that truly enhanced my digital marketing skills for a successful future.”

The British University in Dubai

Block 11, 1st and 2nd floor, Dubai International Academic City PO Box 345015, Dubai, UAE

Tel: +971 4 279 1400

Whatsapp: +971507012843

Email: [email protected]