Programmes / Bachelors Programmes / Bachelor of Science in Business Management / Module Descriptors – Business Management
The purpose of this module is prepare students for university studies in which English is the language of instruction. Students will gain solid knowledge and understanding on how to communicate, build and share knowledge in academic contexts through reading, writing, speaking and listening. The emphasis is also on improving confidence and technical competence in using English in these context. In doing so, the intended outcome is to help advance the ability to perform in all four skills related to students’ own degree programme.
This module introduces students to the concept of innovation and Entrepreneurship. The module provides students with basic knowledge and understanding of the role of innovation in value creation. The module will introduce students to the core concepts of entrepreneurship.
Students will develop an understanding of the nature of entrepreneurship and its connection to the culture and economy of the UAE and how innovation drives entrepreneurship.
The aim of this module is to examine computer systems and learn how they can enhance personal productivity. The module will focus on essential computer skills in today’s world, including computer hardware, important software applications, such as, word processing, worksheets, database, and presentation graphics. Emphasis will be placed on data analytics and AI
This module is intended for beginners with no prior knowledge of Arabic. It introduces students to basic vocabulary, grammatical structures, and useful phrases and sentences for everyday use. Modern Standard Arabic (MSA) speaking, listening, reading, and writing skills are developed for communicative purposes.
The purpose of this module is to provide students with knowledge and discourse on fundamental of UAE Society. Student will gain solid knowledge and understanding of the basic components of The UAE including history, government and constitution, geography, Agriculture, vegetation and flora, Oil, fishing, Civil society Education and culture, health, tradition and demography. The global status, role and impact of the UAE will also be dealt in various elements of the module.
The module introduces the fundamental principles of sustainability including avoidance or minimization of negative impacts on the environment; Conservation and efficient use of natural resources; preservation of cultural patterns; and Ecological harmony and respect for biodiversity. It emphasises the importance of creating a livable environment and the practical goal that our interaction with the natural world should be working towards.
This course is designed to help learners continue to hone their writing, research and critical thinking skills. It introduces key skills in critical thinking frameworks which continues to prepare students for academic life. This course also focuses on how to integrate logical constructs into one’s writing clearly, concisely and academically.
This module introduces the structure of business firms and the principles of organisation. The course defines, explains and discusses management functions; namely, planning, organising, leading and controlling. Leadership, ethics, motivation, culture and organisation structure will also be covered.
The aim of this module is to develop the student’s abilities to analyse and explain the fundamental financial theories and goals of financial management; identify the agency problem and ways to resolve it; explain the functions of financial markets and the modern financial instruments in use; evaluate investment decisions using discounted cash flow methods under the assumptions of certainty and to examine the role of risk and uncertainty in capital budgeting.
This module aims to introduce the main marketing principles, theory and practice as they apply in consumer, industrial and service organisations. The module’s purpose is to explore the manner in which firms can gain competitive advantage by adopting a consumer orientation.
The model introduces students to basic mathematics needed for business studies. The module covers topics such as Straight lines and Functions, Simultaneous Equations, Quadratic Equations, Non-linear Functions, and Financial Mathematics. Moreover, for each topic student will have an extensive use of applications using excel. Upon completion, students will be equipped with all necessary mathematical concepts and tools to continue their studies in management, marketing, finance or economics.
This module introduces students to the basic knowledge of the principles and practices of accounting. It covers the functions of financial accounting, describe the regulatory framework governing financial accounting, principles of double entry bookkeeping, assess the nature of internal control in accounting, control accounts and the entries for the correction of errors, prepare basic financial statements of sole traders and limited companies and illustrate accounting adjustments.
This module aims to develop the student’s knowledge and understanding of the concepts of microeconomics and to apply principles and models to real world cases and situations. By the end of the module students will have an appreciation of the relevance of economics for business. The module facilitates the application of basic economic concepts, principles and models to understand and analyse the business and economic environment in which we live and work, and to appreciate the impacts of economic decisions and events.
Statistics is the science of reasoning from data. Data and statistical thinking abound in everyday life and in almost all academic fields. This module will provide understanding of basic statistical concepts of inferential statistics. Students, in this module, will gain knowledge and skills of some important tools of statistical analysis.
This module aims to introduce students to the diversity and use of management information systems in the context of the broader business environment.
This module aims to develop students’ understanding of consumer research and its usefulness for marketing management in its application to how consumers behave. Conclusions from consumer research are not always directly accessible and are often also ambiguous in their messages; as such the module aims to reflect our current understanding of consumer behaviour drawing on disciplines such as sociology, psychology and consumer culture studies.
The aim of this module is to develop the student’s ability to analyse and explain the functioning of an economy at the macro level. The module focuses on examination of the theories of exchange rate determination and the impact of monetary policy on exchange rates. It encourages students to discuss and explain the importance of interest rate parity theorems and the role of macroeconomic parameters in the functioning of international capital flow. It also addresses the mechanism of the determination of aggregate output and employment, interest rates and monetary transmission.
This module aims to introduce students to fundamental concepts and practices of management accounting. The module examines basic management and cost accounting concepts and explores their uses in the development of costing systems and decision making in the context of planning and controlling business enterprises.
This module covers the fundamental functions of Human Resource Management (HRM). It introduces students to the nature of HRM exploring a range of frameworks and debates. Students are expected to learn about the Strategic approach to HRM‒understanding how it aligns with the business environment. They will become more knowledgeable and skilled in designing HRM approaches. This is achieved through lectures, discussions and group work on the HR policies and practices in key areas such as Planning, Resourcing, Performance Management, Rewards, Training and Development, Employee Relations. The module informs students on the skills required for using Human Resource Information Systems both as an employee and an HR officer.
The module considers how people behave in work organisations, how managers seek to shape human behaviour in the workplace and issues arising. This module links with important themes explored in the Principles of Management and Understanding Organisations modules, and develops further on the study of behaviour in organisations. It places principal emphasis on the individual and group aspects of organisational behaviour.
This module is designed to equip students with key business skills purposefully designed to meet the complex learning and professional needs of undergraduate students during their studies and subsequent employability. The module is composed of three interlinked yet distinctive learning strands, namely: academic skills, professional skills, and personal and communication skills.
Excellence in a business context is a combination of internal excellence in how things are done (enablers) leading to outstanding business performance (results). Excellence is recognised worldwide through awards such as the European Quality Award, the Baldrige Award and the Deming Award as well as national awards that are based on these. This module introduces the fundamental concepts that underpin non-prescriptive approaches to creating sustainable excellence in an engineering business.
Students, in this module, will gain knowledge and skills of operations research based applied mathematical tools. This course will focus on developing the understanding of mathematical translation and solution of business problems using linear programming models.
This course provides an overview of the principles and practices of conducting business online. Students will have a good working knowledge of e-business concepts, applications and technologies (e.g. e-business infrastructure, technology required for e-business, e-business marketplace, e-Commerce, B2B e-business, ebusiness strategy, e-procurement and supply chain, customer relationship management and service implementation and optimization).
This module is designed to enable students to gain an understanding of financial markets, which include financial institutions, instruments and services. An understanding of the structure, dimensions and the operating mechanisms of financial markets is important as it has wider usage in banking, insurance, forex, and also in capital and money markets. The module enables students to analyse emerging trends in financial disintermediation and financial instruments. It helps students to be aware of the regulatory framework and its role in ensuring the smooth functioning of financial markets
This module explores the ethical challenges facing business today, and how individuals and firms can address those challenges. The main aim of this module is to enable students to acquire a critical understanding of the foundations of business ethics and to develop a sound understanding of both individual and social aspects of business ethics including the role of Islamic values.
This module aims to provide management and analytical concepts and tools for managing operations and supply chain management. Decision-making regarding operational issues is one of the most common tasks within organisations. This module will enhance students’ ability to perform the necessary analyses to understand the management issues and make good operational and supply chain management decisions. Coverage will include efficient production planning, process analysis, production planning and line balancing and sequencing, inventory management, supply chain management, quality control and assurance, forecasting and maintenance management. The introduction of concepts via cases will be used whenever appropriate.
This module introduces the key concepts of supply chain management and logistics design. Supply chain management deals with the management of materials, information and financial flows in a network consisting of suppliers, manufacturers, distributors, and customers. The coordination and integration of these flows within and across companies are critical in effective supply chain management. The module addresses questions about the logistics design in supply chain; the sourcing of materials; the relationships with suppliers and customers; the use of information from end consumers; the coordination of information flows and the ways in which incentive systems can be arranged so that the sustainability and overall performance of the chain is improved.
The aim of the module is to enable the students to demonstrate a thorough understanding of the investment appraisal techniques within the framework of overall capital budgeting. By the end of the module, students will be able to explain the advantages and disadvantages of the discounted cash flow techniques; describe the relationship between portfolio theory and efficient markets, and the capital-asset pricing model (CAPM); estimate the cost of equity, cost of debt and overall weighted average cost of capital for companies and critically appraise the important models proposed to explain corporate capital structure and dividend policies and practices.
This module aims to introduce students to principles of commercial law and familiarize them with the framework and mechanisms of commercial law and provide them with knowledge of the main principles of commercial law. The module covers the legal framework of commercial law and the application of fundamental principles to business transactions in the domestic and international sphere, including the nature of commercial law; traders and commercial activities; business entities; commercial papers; law of agency (authority of an agent, duties of an agent etc); UAE Commercial Agencies Law; the UAE Civil Transactions Code and Commercial Transactions Law.
The aim of this module is to examine the various components of strategy formulation, implementation and evaluation. Formulation components include conducting an external and internal analysis, applying strategic tools and differentiating among the three levels of strategy (operational, business, corporate). Implementation components include governance, ethics, organisational structure, control systems and culture. Evaluation involves monitoring the execution of strategy to determine the extent strategic goals are being achieved and the degree to which competitive advantage is being created and sustained.
Project management is an interdisciplinary subject area with wide industrial and commercial application. The skills to manage projects successfully are required by more and more employers. This module develops a practical understanding of projects and develops the ability to plan and manage a small to medium-sized project to its successful conclusion.
The aim of this module is to prepare students for their Business Research Project module. This will be achieved by developing a research proposal relevant to the topic of their project. The module will involve a set of lectures covering the key steps of the research process. There will also be computer labs to support students in areas such as quantitative and qualitative analysis techniques.
The module discusses and analyses current developments in the investments area and consider risk in financial markets, pricing of financial and derivative assets, the use of derivatives, important aspects of fund management, bond characteristics and international investments and hedging techniques. It covers a comprehensive range of tools and techniques to analyse the financial decision-making process and to identify the impact of human psychology on financial decisions.
The module provides students with an opportunity to critically appraise a range of current contemporary management issues and to relate the theory to the practical application of management. It offers students with an understanding to assess how these issues impact within organisations and how managers can react to them. For a practical and social constructivism of learning, some topics may be delivered by practitioners and/or academics outside BUiD as guest speakers.
This module facilitates understanding of the evolution of the quality movement so particular quality concepts can be put into context. It provides an opportunity for students to analyse how the quality function is established and how it functions within organisations. It reviews the barriers and pitfalls of operating quality management systems and suggest effective solutions.
This module covers the’ what, why, and how’ of major current approaches, including online listening and monitoring, website traffic analytics, search engine optimization, search and display ads, affiliates, email marketing, and social media. Digital marketers approach their jobs with a curiosity about how new technologies will change business, with an insistence that strategy drive tactics, and with a measurement mindset. The module is designed to get the student to think like a digital marketing professional, and to give him/her experience with industry‐relevant hands‐on assignments and exercises.
This module is designed expose students to theories and examples that explain the roles of entrepreneurship, small firms, and start-ups in market economies and the process associated with creating a new and successful venture.
The module introduces the basic concepts, contributions, and limits of the main paradigms of Organizational Theories and help students to develop the capability of reflection and of understanding, designing, and managing organizations. The course emphasizes both the macro characteristics of organizations such as their structures, technology and environment, and internal processes such as political games and conflicts.
This module introduces the students to the notion of leadership practice and the context of its enactment. The aim of the module is to provide an insight of the theoretical and practical approaches to leadership and followership. Students will develop the essential knowledge and skills as well as the confidence to take the next steps as a future leader.
The module aims to provide students with an in-depth understanding of some of the main forces that are shaping international business. These include: the increasing organisation of business activity (understood as the increasing integration of business activity at the level of both firm and nation state); the new forms of business organisation that multinationals (MNEs) use to capture business opportunities; and the rise of MNEs in emerging economies such as countries in the Middle East, as well as China and India.
The aim of this module is to enable students to integrate knowledge and skills to develop a specialist area of knowledge and undertake research on a business and management topic of their choice. The module delivery will not include lectures. Instead, it involves a mixture of surgeries and writing workshops. The needed content is covered in the Business Research Methods.
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