BUiD’s Associate Professor co-publish his research in the Australian Journal of Management

 

BUiD’s Associate Professor, Dr Abdelmounaim Lahrech, and Dr Katariina Juusola published their research, ‘Modelling transitions in nation brand equity: An empirical assessment of the nation equity power grid’ in the Australian Journal of Management.

 

The research aims to assess longitudinal nation brand performance by modelling transitions in nation brand equity and to develop a method for nation brand performance assessment.

The research findings benefit country brand managers, enabling them to better determine their country’s positioning and the necessary means to improve brand equity.

 

For the full research, click here